they have forgotten that they breathe the same air
single channel projection, HD, color, stereo, 04’20 min 2023

People consume for a variety of reasons, ranging from individual needs and desires to social and cultural influences. Consumption can serve as a means to satisfy basic needs such as food, clothing, and shelter. Additionally, consumption can also serve as a means to fulfill emotional needs such as comfort, security, and belonging.

In many societies, consumption plays a significant role as a social and cultural phenomenon. Through the consumption of products and services, people can express their identity, signal their social status, and conform to social norms and expectations. Consumption can also serve as a means of self-realization and fulfilling personal desires and dreams.

Furthermore, consumption is often encouraged through advertising, marketing, and social influences that convey a sense of prosperity, belonging, and happiness to individuals.